Journal Articles

• (2023)  How Resource Scarcity by Covid-19 Influences Social Isolation and Hoarding Behavior Through Negative Mental States: The Moderating Role of Temporal Orientation.  소비문화연구.  26,  4
• (2023)  How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch.  JOURNAL OF FASHION MARKETING AND MANAGEMENT.  27,  5
• (2023)  Do Augmented and Virtual Reality Technologies Increase Consumers' Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals.  CLOTHING AND TEXTILES RESEARCH JOURNAL.  41,  2
• (2023)  Awe and guilt: Desirability and feasibility appeals in social media green campaigns.  JOURNAL OF CONSUMER BEHAVIOUR.  22,  2
• (2023)  Influencing factors toward e-shoppers' adoption of green last-mile delivery.  INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.  51,  2
• (2022)  Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation.  JOURNAL OF RESEARCH IN INTERACTIVE MARKETING.  16,  4
• (2022)  Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving.  INTERNATIONAL JOURNAL OF ADVERTISING.  41,  5
• (2022)  Emojis and assertive environmental messages in social media campaigns.  INTERNET RESEARCH.  32,  3
• (2022)  Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus.  JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.  50,  -
• (2022)  Regulatory framing in online hotel reviews: The moderating roles of temporal distance and temporal orientation.  JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT.  50,  -
• (2021)  Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions.  JOURNAL OF CONSUMER BEHAVIOUR.  20,  5
• (2020)  Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing.  INTERNATIONAL MARKETING REVIEW.  37,  4
• (2020)  A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns.  BUSINESS ETHICS-A EUROPEAN REVIEW.  29,  3
• (2020)  The effect of 360-degree rotatable product images on purchase intention.  JOURNAL OF RETAILING AND CONSUMER SERVICES.  55, 
• (2019)  Exploring conspicuous compassion as a brand management strategy.  JOURNAL OF PRODUCT AND BRAND MANAGEMENT.  28,  4
• (2019)  Sincerity or ploy? An investigation of corporate social responsibility campaigns.  JOURNAL OF PRODUCT AND BRAND MANAGEMENT.  28,  4
• (2019)  Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising.  MARKETING LETTERS.  30,  1
• (2018)  The Interplay of Regulatory Focus and Temporal Distance on Consumer Evaluation of Online Reviews.  CLOTHING AND TEXTILES RESEARCH JOURNAL.  36,  3
• (2018)  Examining the antecedents and consequences of mobile app engagement.  TELEMATICS AND INFORMATICS.  35,  1